CONNECTING WITH YOUR CUSTOMERS

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EXPLORE THE STATISTICS BELOW

FACEBOOK

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Photos get

 39% 

more interaction,

and they out-perform in other areas as well.

53%

LIKES

104%

COMMENTS

84%

CLICK-THROUGHS

Using emoticons can increase Facebook engagement by

33%

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Incorrect!

 Question posts only get 

 more comments.

If comments are the kind of interaction you’re after, questions might be the way to go.

Action Rates on Post Types

LIKES
COMMENTS
SHARES
Non-Question Posts
Question Posts

Correct!

 Question posts only get 

 more comments.

If comments are the kind of interaction you’re after, questions might be the way to go.

Action Rates on Post Types

LIKES
COMMENTS
SHARES
Non-Question Posts
Question Posts

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TWITTER

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 39% 

of user-generated tweets that mention brands come from mobile users

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Incorrect!

 You are 

12x

 more likely to be retweeted if you ask for it.

23x

higher if you spell out the word “retweet”

10x

higher if you use the abbreviation 'RT'

< 1%

of companies use this strategy

Correct!

 You are 

12x

 more likely to be retweeted if you ask for it.

23x

higher if you spell out the word “retweet”

10x

higher if you use the abbreviation 'RT'

< 1%

of companies use this strategy

Twitter’s fastest growing demographic is

55–64 year-olds

This overlaps with the general statistics about social media. Social media is working its way up the age demographic.

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INSTAGRAM

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99%

of post engagements are likes.

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Incorrect!

 In one second, users make

1,000 comments.

In the same second, they also make

8,000 likes.

8,000

1,000

Correct!

 In one second, users make

1,000 comments.

In the same second, they also make

8,000 likes.

8,000

1,000

Average photos shared per day:

55

MILLION

Total photos shared to date:

16

BILLION

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OTHER NETWORKS

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80% 

of Internet users on Pinterest are female

dominates the professional segment

347 million

registered members

$643 million

dollars in total revenue at the end of 2014

39 million

students and recent grads

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Incorrect!

 It's Snapchat!

Vine is growing, and Tumblr has already surpassed Snapchat in active users by 320 million.

Active Users (2015)

Correct!

 It's Snapchat!

Vine is growing, and Tumblr has already surpassed Snapchat in active users by 320 million.

Active Users (2015)

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View Sources

FACEBOOK

7 Powerful Facebook Statistics You Should Know for a More Engaging Facebook Page, buffer social, https://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

TWITTER

10 Surprising New Twitter Stats to Help You Reach More Followers, buffer social, https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers

INSTAGRAM

Instagram Statistics, Convergent Media Group, http://www.slideshare.net/Convergentmediagroup/instagram-statistics-2014

PINTEREST

33 Social Media Facts and Statistics You Should Know in 2015, Jeff Bullas, https://www.linkedin.com/pulse/33-social-media-facts-statistics-you-should-know-2015-jeff-bullas

LINKEDIN

By The Numbers, 125+ Amazing LinkedIn Statistics, DMR, http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

SNAPCHAT

By The Numbers, 60 Amazing Snapchat Statistics, DMR, http://expandedramblings.com/index.php/snapchat-statistics/

TUMBLR

By The Numbers, 70+ Amazing Tumblr Statistics, DMR, http://expandedramblings.com/index.php/tumblr-user-stats-fact/

VINE

By The Numbers, 25 Amazing Vine Statistics, DMR, http://expandedramblings.com/index.php/vine-statistics/