Inside the life of the mobile gamer
Last year, we discovered mobile gamers spanned every demographic imaginable. This year, we partnered with GlobalWebIndex to learn about the lives gamers lead and how they interact with their phones to get the most out of their leisure.
Who is the modern mobile gamer?
But what about their consumer habits?
How mobile gamers respond to ads on their phone
For better or worse, we’re all glued to our phones — and advertisers are scrambling for smartphone users’ attention. A major benefit of mobile ads is that the customer journey doesn’t always end after the ad is seen. Consumers can take a variety of actions immediately after seeing an ad.
Ads in mobile games
22%
Used a search engine to research the product/brand
24%
Visited the brand's website
34%
Clicked on the ad
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Mobile gamers still prefer seeing ads on websites but research shows a shift toward in-app ads.
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Mobile gamers still prefer seeing ads on websites but research shows a shift toward in-app ads.
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Websites still win out, but the margins are smaller.
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Websites still win out, but the margins are smaller.
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Convenience — aoos iffer a quick and easy purchase process.
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Convenience — aoos iffer a quick and easy purchase process.
Are mobile gamers dining out?
Times have really changed…
COVID-19 has shifted mobile gamers’ eating habits.
Gamers do this more than they did before:
Hover below for stats
The pandemic played a huge role in accelerating the growing adoption of food orders through brand specific apps. Our bet? Those behaviors are here to stay.
And would gamers like anything to drink with that?
Most of the adult respondents consume alcohol.
To app, or not to app?
33%
Mobile gamers who downloaded an app to make a purchase in the past month.
75%
Respondents who said the pandemic caused them to shop online more than before.
4%
23%
20%
a month
So which genres are most popular for gamers who are shopping online more?
64%
45%
33%
Do mobile gamers work out?
Data shows they’re taking to apps for exercise and health like never before.
What about
doctor visits?
1/5
book in-person healthcare
appointments, either on their
smartphone or tablet.
Five years ago, less than 1/10 of consumers used web, email, or text to set up appointments. Most booked with a phone call.
The trend is clear: Online appointment scheduling will become more prominent, as it saves time and money, and better serves the younger client base.
Do mobile gamers drive?
How do mobile gamers use their devices while car shopping?
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Read Professional Blogs/Articles
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Search Customer Reviews
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64%
64%
64%
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64%
64%
64%
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Search Customer Reviews
64%
64%
64%
Mobile gamers play.
But do they also watch?
The average U.S. adult spends more than two hours watching videos. But what content does that consist of?
As it turns out, mobile gamers cast a wide net. While YouTube snippets and TikTok loops are all the rave, gamers also love movies and TV. Even a year after the pandemic started, they crave longform entertainment that has become readily available from streaming services.
84%
Mobile gamers like watching movies online via streaming services
40%
Visited the brand's website
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