Photo Types

Given our scale and scope, no single photographic style can capture the variety of subjects or themes we need to convey. Different types of images are better suited for certain situations and subject matter. We’ve developed a definitive perspective on the types of imagery that best define Rock Content in both style and substance.

Lifestyle: Authentic Moments

The bulk of the photography we use is lifestyle imagery that captures candid moments with genuine expressions. We strive to create authentic moments that express our customers individuality while highlighting our products. The lifestyle images should have personality shine through while weaving Rock Content’s brand story into an image.

Portraiture: Customers and their audience

At Rock Content we want to highlight our customer as a hero, for this reason, we want to use bold colorful images. They should capture happy customers and their audiences, to enforce our message, we help our customers build content experiences their audiences will love. The portraits should also represent our very diverse customers. As a global company, it’s very important for every ethnicity, gender, and identity type to feel represented. We want to embrace diversity through our images and visual language.

Goals

The goal of illustrations at Rock Content is to add value to a design. They can do this by adding educational value, aesthetic value, and brand value.

1. Educational Value: used to educate the user and help draw attention to specific features across a product or service.
2. Aesthetic Value: used to add personality and individuality to any design.
3. Brand Value: used to humanize our brand through hand-drawn elements that reinforce trust and creativity.

Our Approach

Keeping it simple. Our brand aesthetic is clean, minimal, bold and creative. For this reason we want to keep the style and concept simple. By using minimal details and a minimal color palette, simplicity can be achieved.

Style Guide

Decorative Elements

In order to add aesthetic and brand value, we want to use simple and playful illustrations to add to any design project. These elements can be used independently or with other imagery to give a design personality. Rock Content design elements include hand-drawn shapes and lines inspired by music and technology. Elements should never be the primary focus of a design. We should use them to add personality to a design, as well as to address the need to fill an empty area and to energize a possible lifeless area.

Example:

Spot Illustrations

A spot illustration is used to help showcase a product feature, demonstrate a user experience, or explain a simple gesture. They’re lightweight, not too busy, but are there to help enhance a design by bringing the layout to life and inform the viewer.

Example:

Scene Illustrations

A scene illustration works on a larger space and will include more general imagery that depicts a setting, or scene for our customers and can be used for various products and services.